From LabVIEW Wiki
The National Instruments Alliance Partner Program is a business development relationship between National Instruments and other companies that can provide the technical expertise and know-how to offer products, services, and systems complementary to NI products.
The program includes business relationships between NI and more than 500 consultants, system integrators and developers worldwide. The program combines the wide variety of NI measurement and automation products with the specific industry expertise of consultants and systems integrators. NI Alliance Partners educate customers, make product recommendations, help customers meet short development schedules, provide turnkey systems and develop and market specialized add-on packages based on NI software and hardware.
The NI Alliance Partner program has three levels – Associate, Certified and Select.